At it’s inception, Three Leaves, a new online ethical menswear retailer out of Brooklyn, came to me to create a brand identity inspired by European style and high class simplicity. Three leaves did not want to go in the typical eco-friendly route seen in their competitors branding, they wanted a stylish and bold identity. I worked closely with the brand and created a customized logotype / mark and designed all branding materials for support. The TL mark not only represents Three Leaves, but was created out of the negative space between the letters T & L from the logotype to create a subtle familiarity in its appearance. From there, I worked on the UX/UI for their brand new responsive website as well as banners, online ads, and additional graphics to promote the new retailer.